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Pop Goes Postmodernism

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Image for Article little more than the result of the self-obsessed flower children of the revolutionary sixties now taking their place in the professional new middle class

An advertisement has appeared in a number of evangelical magazines for yet another Bible translation. Looking smart and sophisticated, a woman stares intently at the reader. The caption reads, "If you want to attract me, you'd better watch your language." The ad goes on to relate how busy this young professional is these days, so the Bible needs to be suitably tailored to her lifestyle. In many respects, this captures the mood of mission these days: unswerving devotion to the adage that the customer is king. Furthermore, this woman is treated as the definitive norm and rule for ministry in a postmodern era. Are we postmodern? Should we be?

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1 [ Back ] Professor Horton has quoted from Frank Kermode, History and Value (Oxford: Oxford University Press, 1988), p. 132; John Seebrook, The Culture of Marketing and the Marketing of Culture (New York: Alfred A. Knopf, 2000); C. Peter Wagner, "Another New Wineskin," Next volume 5, number 1 (January-March, 1999), p. 3; and George Barna, Marketing the Church, (Colorado Springs: NavPress, 1988), pp. 41, 51.

Michael Horton is the J. Gresham Machen professor of apologetics and systematic theology at Westminster Seminary California (Escondido, California), host of the White Horse Inn, national radio broadcast, and editor-in-chief of Modern Reformation magazine. He is author of many books, including The Gospel-Driven Life, Christless Christianity, People and Place, Putting Amazing Back Into Grace, The Christian Faith, and For Calvinism.

Issue: "Reaching Out In Our Time" July/August 2003 Vol. 12 No. 4 Page number(s): 18-21

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